On its own, though, Facebook’s ad targeting system delivers killer results for B2C businesses, not so great for B2B. You can find and target users by an incredible array of criteria, including the industry they work in and their job titles. And Facebook Ads are a great way to target them. But these tactics are not always suitable for the B2B crowd.īut guess what? Companies are made of people. Facebook is a great tool for B2C promotions, where marketers can offer discounts, promote sales and retarget buyers. They’ll point to lower click-through rates for B2B Facebook ads, and higher costs per click, and go back to focusing on Google Adwords. Therefore, most marketers believe that advertising on Facebook is useless for B2B. Facebook is still primarily a leisure social network: people browse it to connect with their friends, find interesting news and, of course, check out cat pictures.
